BIG FM launches new show 'BIG STAR from every Zamaana'
Sampooran Singh Kalra. Ever heard of him? Let me tell you more about him. He was awarded the Padma Bhushan in 2004 and Sahitya Akademi Award in 2002. The most famous, globally, is perhaps an Academy Award (Oscar) that he took home for penning down the song Jai Ho for Slumdog Millionaire. Yes ladies and gents, we're talking of no less than Gulzar. Born on August 18, 1936, Gulzar has come a long way and has his contribution to the film industry cannot be compared. He is a film director, lyricist, screenplay writer, film producer and a poet. And though you'd think that at 74, he isn't quite cut out for the film industry of today, think again. He is the main man behind the chartbuster hits from Omkara, Kaminey and, most recently, Ishqiya and Raavan.
And this is only one personality I am talking about. Imagine how many more such brilliant examples we have out there whom we don't know about, but must. Aamir Khan and how he got the "perfectionist' tag attached to him. Akshay Kumar and his journey of enjoying immense success after changing his name from Rajiv Hari Om Bhatia. There are just innumerable celebrities and countless things that you don't know. Makes for a good thing to make a show on, then.
And BIG FM is doing just that. Being the only FM radio station to be broadcast from Srinagar and Jammu in J&K, this Reliance Media World Ltd. product, since the launch of its first Station in September 2006, has expanded at a phenomenal pace, creating history by launching its 45 station network in record breaking time, including an FM station in Singapore.
Having completed its goal of a pan India presence spanning across 45 cities, 1000 towns and 50,000 villages to reach more than 200 million Indians across the sub-continent, the brand is now looking towards expanding to more cities within the country as well as overseas. The brand has taken FM as a medium of entertainment beyond the metros, to virgin markets, offering consumers and advertisers a new experience of this medium of entertainment. Within a short span of time with distinctive content and innovative promotion, BIG 92.7 FM has established leadership in the FM space and firmly laid the foundation for an exciting future ahead.
The two RJs together would attempt at taking you through a colourful journey and would speak of personalities from the entertainment industry. The two-hour long show, "BIG STAR from every Zamaana' will feature from Monday to Saturday between 2:00pm and 4:00pm.
With this show, RJ's Rani and Ketan embark on a journey that will pan out the life and times of some of our most endearing cinema icons. Listeners are regaled with grapevine from movie sets to recording studios to vanity vans. To add to the romantic trivia are the songs from that very generation. personally selected by the RJ's, the songs enthral and tell a story that defines the struggles, challenges, triumphs and endeavours of the Bollywood stars in discussion.
Speaking on the occasion, Viplove Gupte, National Programming Head, 92.7 BIG FM said, "The Big Star journey gives answers to everything the nation wanted to know about Bollywood and the people who make it! RJ's Rani and Ketan have in their own unique way have given the show a flavour that is pleasant, warm and welcoming. The show, recently launched is already garnering a lot of listeners and has touched the hearts of many a cinestar and their families. This is part of our endeavour to treat the our listeners across the nation to entertainment that they desire!"
The two hour show aims at commemorating the contribution of the generous icons of the entertainment industry who have welcomed the masses to their colourful and vibrant world. So match your radio frequency to 92.7 and enjoy being a part of past and present of some of the most celebrated names, ever!

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