Big Live makes Samsung's launch in Sri Lanka a hit

Samsung hired Reliance Media World - BIG Live's Events division for its launch in Sri Lanka. With a clear brief to BIG Live team so close to the event date, the work that BIG Live did in Sri Lanka was commendable.

Speaking about the success of the event, Mohit Rawat, Regional Head ' North, BIG Live ' Events said, "The challenge put forth by Samsung was to create a magnificent event for the brand which not just showcases the complete range of Samsung products but recreates a grand visual display of light and sound extravaganza that captures the imagination of media and also reiterates to its dealers, the association and relationship that they share with this technological global giant - Samsung.

The unique thing about the Samsung launch event was essentially the euphoric ambience that the BIG live team created with elements which reflected 3D effect. The launch started with the press conference in the morning and Dealers meet in the evening. After the lamp lighting ceremony, the evening witnessed the who's who of Colombo attending the Dealer meet and having a gala time. Redefining the home entertainment experience LIVE on stage, BIG LIVE team created a splendid 3D setup for the unveil of 3D LED TV, by a thematic dance act to enhance the glamour quotient.