Big TV, Fox Star joins hands

The Anil Ambani owned direct-to-home company Big Tv has joined hands with Fox Star Studios for promoting James Cameron's magnum opus Avatar in India.

As per the reports, Big TV will run a month-long marketing campaign and will launch a 30-second English television commercial featuring the cast of the film.

The ad is expected to go on air across 12 English channels including Times Now, AXN, Star World, Star Movies, and HBO from today.

It will also show interviews with director James Cameron and the stars of Avatar. And not only will this it also showcase the behind-the scene of the movie.

Avatar is releasing across the country on December 18.