BIG TV in conversation with Warner, CNN... to buy content!

Reliance BIG TV ' an Anil Ambani Group's which provides direct-to-home (DTH) services, to its consumers, is said to be in discussion with content providers.

As per the media reports Reliance BIG TV is in conversation with Max Broadcasting, Warner Brother Home Video, Warner Home Entertainment Group, Comedy Central and CNN to sign non-film content acquisition deals.

As per deal it is expected to offer PPV revenue upside of nearly Rs 500 crore over the next 4 years and a 10 per cent revenue market share in the DTH VAS category. The deal is expected to close by March 2010.

While agreement with Max Broadcasting would provide access to sports video content, a deal with Warner Brother Home Video and Warner Home Entertainment Group will enable BIG TV showcase exclusive music events.

Whereas, Comedy Central will help BIG TV add the genre to its PPV platform. And a deal with CNN or Fox and ABC Networks will provide the company real-time access to current affairs programmes and political news from US, Europe and Asian regions.