BigB to endorse Colors in US, UK

Bollywood superstar Amitabh Bachchan will be seen endorsing India's number one channel Colors. The channel has roped in the living legend as brand ambassador ahead of its launch in the US and UK, two tough but revenue-earning markets for Indian broadcasters overseas.

We earlier reported that Colors is planning a launch in the UK and US. After Bigg Boss 3, this would channel's second association with Amitabh Bachchan.

According to the reports, the Viacom18 channel will be launching in the US on Dish Network donning the new name, 'Aapka Colors,' while in UK, Colors will be on Sky EPG 829.