Bikash Kundu joins JioStar as Head of Agency Partnership

JioStar has named Bikash Kundu as its new Head of Agency Partnership, with his appointment set to take effect in January 2025. Kundu transitions to JioStar following a distinguished 17-year tenure at Viacom18 Media, where he held various leadership roles.

Most recently, he served as Senior Vice President and Head of Revenue for Viacom18's regional entertainment division, managing revenue strategies for 14 regional channels across six languages. Additionally, he spearheaded sales and syndication for the network's kids' cluster during his time at the company.

With an impressive 23 years of experience in the media and entertainment sector, Kundu has also worked with prominent organizations such as Sahara One Media, UTV-Disney, Satyam Infoway, India.com, and Bennett Coleman & Co. Ltd.

A postgraduate in marketing management from the Times School of Marketing, Kundu also holds a bachelor’s degree in economics from Delhi University. His expertise and industry insights are expected to significantly contribute to JioStar’s strategic partnerships and growth initiatives.

Also Read: National advertisers need to allocate more ad budget to regional channels: Bikash Kundu