bindass ropes in Airtel to launch 'Video Wars'

bindass, India’s leading youth brand is all set to introduce its brand new daily show – Video Wars powered by Airtel, its reality television with a twist! For the first time on Television bindass introduces an entirely new format that provides the contestants a big ticket to fame! With Video Wars, each of the contestants will be able to maintain a video dairy of their best candid moments… So it’s time to blog more and rest less with Video Wars, tapping the young and restless the show offers a sneak peek into the lives of five Young, Restless and bindass individuals!

Expressing their thoughts on television, these whacky, funny, crazy youngsters will video blog their way into your television screens. The show will center around the lives of these individuals with a day-to-day video blog shot by themselves of the ‘happenings’ in their lives! These 5 contestants that will compete with each other to entertain YOU, only if they succeed in holding your attention will they get to stay on show. The cards are in your hands as viewers! Jo tikega, wo jeetega!

Every week, the least popular contestant will be voted off. The voting will happen across social media platforms like Facebook, YouTube and twitter. The viewers will get an opportunity to eliminate these individuals if their entertainment quotient lowers! The popularity of the contestant on the social media space and through the missed calls mechanism will determine the fate of each contestant on a weekly basis. The more number of ‘likes’, chances are that the contestant gets to stay longer. Whoever manages to stay the longest will win the ultimate battle of fame!

Commenting on the new show, Nikhil Gandhi, Executive Director, Youth Channels - Media networks Disney UTV, says “We are bringing User Generated Content to life on television for the first time in India. The show empowers the youth to showcase their talent and an opportunity to become famous as the most popular Video Star. This is a daily show format which will be extended online for viewers to interact with their favourite characters as they battle through their daily lives. This is the first daily reality show in the youth space.”

A sneak peek into some of the participants of the show, all of whom are young achievers in their own right! Norden, a choreographer and event manager by profession defines ‘Entertainment’. He is loud, naughty and open about his sexual identity! He will have you in splits with his antics. While Damanjeet, who is currently a student, is a rebel without a cause, known to get into fights, she is a bundle of energy and is known to speak her mind. Glen, a.k.a the ladies’ man, is an aspiring radio jockey, this energetic, charming young man is here to please the ladies. Khushi, an outspoken starlet and a girl new to Mumbai city is all set to make a mark in the entertainment industry! While Sahiba, a Latino dancer by profession, oozes oomph and spunk through her dance, her goal is to teach the world the right Latin dance moves.

Bundled with zest, all these contestants are out there video blogging their way, till you choose who is here to stay! Premiering on the 19th of November Monday to Thursday at 7:00 pm only on bindass!