Bingo! adds a fun twist to boring festive forwards!

This Diwali, Bingo! decided to put a stop to generic festive wishes forwarded year after year, by introducing The BOINGAiTOR - a WhatsApp bot that creates personalized unfiltered festive wishes.
Conceptualised and executed by Tonic Worldwide, this isn’t just any greeting card generator. Designed for tech-savvy Gen Z audiences seeking unique ways to express themselves, the BoingAitor is an AI-driven chatbot with NLP capabilities that crafts hyper personalized greetings in real-time, capturing the personality and quirks of each recipient.

Through a simple WhatsApp journey, users can engage in playful interactions, creating fun festive wishes to toast or roast their friends, in true Bingo! style.

The campaign leverages influencer partnerships and innovative platform engagement.