Birla Sun Life appoints TBWA, India

Birla Sun Life Mutual Fund - offers a wide range of top quality financial services solutions for resident and non-resident Indians, has appointed TBWA (India), to work on a development project for its mutual fund business.

CMO - Financial Services, Aditya Birla Group, Ajay Kakar has confirmed the development and said the project would span a period of 6 months. However, he refused to divulge details about the ad spend and the investment, and said that the project was still at a developing stage.

The CEO, TBWA\India, Shiv Sethuraman with the association with Birla Sun life said, "We have been appointed for a developmental project. It was based on some proactive and disruptive thinking from our site on the category, which resonated well with them."