Birla Sun Life Insurance partners with Career Launcher to launch NotJobsButPassion.com

Birla Sun Life Insurance Company Ltd. (BSLI) announced its partnership with Career Launcher, India's leading education services provider. This tie ' up is instrumental towards launching www.NotJobsButPassion.com, a comprehensive online property that aims to encourage parents to identify children's innate strengths and help them find their real passion enabling them to pursue their career accordingly. The website acts as a one stop solution for parents to address career related concerns of their budding juniors.

www.NotJobsButPassion.com provides comprehensive solutions in talent identification, career planning and how solutions can be structured to finance them. The website goes live today and includes various sections that can provide you information on the emerging career options, eligibility criterion, know-how of institutes offering these courses, market responsiveness to these courses as well as an indication on the finance required and a chance to collaborate with parents who seek similar information.

Commenting on the partnership Ajay Kakar, Chief Marketing Officer, Financial Services ' Aditya Birla Group said "Today's generation is spoilt for choice with never like before career options to choose from. And this changing world constantly renews a child's aspirations to try newer things in the process of choosing his/her real passion. Gone are the days when kids would easily give in to the herd mentality and settle down with clichéd job options for the rest of their life. Kids today no longer seek jobs but passion."

He further adds "Our latest Children's Future Solutions campaign aims at provoking parents and sparking a debate amongst them to help their child take their time in finding their real passion. And, our website www.NotJobsButPassion.com is the central element of this campaign that provides consumers with a single window access to address all career related queries pertaining to their young ones. Towards this, we have partnered an established institution like Career Launcher that is known for providing academic excellence across diverse fields and has played an instrumental role in designing exclusive content and a specific online test for us. We hope that parents will find this platform useful and use it to the advantage of their kids."

Saaket Arora, Vice President, Marketing and Alliances, Career Launcher said "We are proud to announce this tie-up with a leading industry player like BSLI that is known for its innovative track record. The children today are smarter and ready to take bold steps to find their calling. Our combined effort will enable us to reach out to maximum number of parents and create increased awareness about following one's passion as a career."

The tie-up with Career Launcher towards setting up the www.NotJobsButPassion.com is once such element of BSLI's "Jobs Nahin Passion' 360 degree campaign. This includes the TVC which showcases a conversation between the parent and the child, emphasizing successful careers the children are pursuing thanks to the opportunity of converting their passion into their career. The real strength of the campaign is that the brand offers a solution to the parent to not just be financially prepared but most importantly gives them the emotional inspiration to let their children discover their passion and support their career decisions.