Black Swan Life gets Crusoe creative duties

Black Swan Life has bagged the creative duties of Crusoe.

Crusoe is a a brand from the Coimbatore-based Jagannath Textile Company. The deal is a multi-agency pitch.

And the ad spends for Crusoe has been estimated at Rs 40million for 2010.

The brand Crusoe will be launched by end of January next year in South India, parts of West Bengal and Maharashtra.

By the end of the year, it will be launched in all other parts of the country. As the company produces a premium range of innerwear. The promotion's focus is said to be print media but as per reports, a TV commercial will also be launched.