Bloomberg UTV grabs number 2 position in week 24: TAM

Bloomberg UTV has got the result of re-branding itself. According to the TAM reports, the channel has grabbed the no. 2 position in both 6 & 8 Metro market.

"In fact, Bloomberg UTV was the most preferred business news channel in the business news arena, with a 38% (6 Metros) and 32% (8 Metros) market share well ahead of CNBC TV18 during the evening band".

Three out of top 5 programs on English business news were on Bloomberg UTV (CS M25+AB, 6 metros). Speaking on this achievement Deepak Lamba, Business Head, Bloomberg UTV said, "The change has started showing results for us and we are very happy to note that. It re-confirms our belief on all the research and thinking that we did to cater to the right audience. We are targeting the growth aspiring community that wants a world-class product. With a plan and a makeover as blunt and sharp as this, we are hoping that our efforts keep bearing fruit."

It is to be noted that after making a mark of its own, Bloomberg UTV, the business channel moved to the next level by reinventing itself sometime back. Through this re-branding, the business news channel took a leap towards the top by shifting its focus to making business news jargon free. It plans to de-mystify financial news by making it more accessible to the average viewer, along with the investment expert.