BlueStone celebrates love with Navrang: nine shades of Navratri

BlueStone reimagines the celebration of love amidst the festive rush with an intimate, modern take on romance. Drawing inspiration from the nine shades of Navratri, the Navrang campaign unfolds across nine days, each centred around a unique colour and emotion, from adornment to contentment. By focusing on small, meaningful moments between couples, BlueStone highlights how, couples can explore the blend of modernity and tradition, highlighting the intimate moments that bring them closer together.

The campaign brings the celebration of Navratri to life through beautifully crafted videos, each reflecting the spirit of the festival. From Red (Shringar), symbolizing adornment, to Royal Blue (Nazaqat) representing courtship, and Yellow (Sang) for companionship, the narrative captures everyday acts of love, from a reassuring touch to the joy of dressing up together. Each shade and emotion encapsulates the essence of relationships, celebrating how these seemingly simple moments create lasting connections.

Speaking about the campaign, Our Spokesperson at BlueStone, said, “Navratri is a time of tradition, beauty, and strength, and we wanted our campaign to reflect the depth of these qualities in a modern context. Through Navrang, we aim to highlight how love, amidst the vibrant chaos of festivities, finds its way back in the simplest yet most profound moments. Whether it's a shared glance or a small gesture of care, these are the moments that truly define relationships today. BlueStone’s jewellery is a part of these stories, adding elegance, grace, and a touch of luxury that makes each moment even more special. We believe our customers will see themselves in these intimate portrayals and find a personal connection in every piece they choose."