BMW sponsors London 2012 Olympics

The German carmaker is the official automotive sponsor of the games and has signed a deal worth an estimated £40 million ($67 million) in cash and services.

BMW becomes the seventh top-level sponsor and 24th overall of the games.

The deal brings London's total revenues so far from domestic sponsors to nearly 600 million pounds ($1 billion).

The overall target is 700 million pounds ($1.17 billion).