Bollywood was their date and zoOm played cupid

India’s No. 1 Bollywood Channel has emerged as the most watched channel during the 4-day special Valentine’s Day celebrations (11th – 14th February) with the highest viewership of 21 GRPs as compared to all other youth channels. (Source: TAM, Market: HSM 1million+, TG: CS 15-24 SEC AB). zoOm has yet again proved that it is the No. 1 choice of the youth - especially on occassions that are most relevant to them. 

zoOm celebrated the Valentine’s spirit with an exciting four day special line-up of shows, movies and music all themed around romance. With superstars Imran Khan & Kareena Kapoor playing cupid, newly weds Mr. & Mrs. Deshmukh sharing their love story and Bollywood diva Katrina Kaif giving one lucky fan a special makeover, zoOm’s Valentine specials were truly star-studded. And the youth’s love for zoOm is evident in the numbers.