Bombay DC builds a new premium app for Blue Star Customers

Bombay DC designs the new customer care app for Blue Star, a home appliance brand renowned for its premium products, innovative solutions, and customer-centric approach. This app redefines how its consumers can manage their Blue Star appliances. This step serves well for today’s digital-first world demands for seamless, on-the-go service experiences.

The app design accommodates user behaviour and helps build a consistent habit of appliance maintenance. By tracking the age and service history of appliances, the app provides smart reminders to inform its users exactly when their products are due for maintenance—preventing costly, last-minute repairs, all at the fingertip.

This could reduce the reliance on traditional call centres, creating a more streamlined and efficient way for customers to engage with the brand.

“The app is built on the principle of transparency. It puts customers in full control of their appliance care, whether booking an installation, requesting a demo, or tracking service requests, acting like a Smart Service Diary. We have re-engineered the experience with our customers' convenience at the core”, says Ankur Rander, Founder & CEO at Bombay DC.

Girish Hingorani, Vice President – Marketing & Corporate Communications, said, “The heart of Blue Star is its premium product offerings and a delightful customer experience. This new app fills the gap left by the earlier version, providing our consumers with an experience that aligns with the brand’s product line. The goal was to make appliance care simple, transparent, accessible, and most of all, convenient". He adds, “This new app helps us continue delivering on our promise of convenience, quality and service excellence".

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