Borosil Glass Lunch Boxes & Sideways launch ‘Khane Ko Banaye Khaas’

Borosil Glass Lunch Boxes, known for their sleek design and ability to keep food fresh, has launched a humorous yet relatable campaign in collaboration with Sideways, focusessing on how Borosil lunch boxes can transform even the simplest meals into something special.

The ad humorously contrasts the experience of two office employees who bring the same dish—Karela Sabzi—for lunch. While one employee uses a regular plastic container, the other packs his meal in a Borosil Glass Lunch Box. Their boss reacts with disgust when seeing the Karela in the plastic box but is filled with excitement and enthusiasm when seeing the same dish in the Borosil lunch box. The message is clear: Lunch just feels better when served in a Borosil Glass Lunch Box.

This lighthearted ad effectively communicates how Borosil’s glassware elevates the presentation and appeal of food, making even mundane meals more enjoyable.

Quote by Barnali Shankar (AVP-Marketing, Borosil Ltd)
“At Borosil, we believe that every meal can be  special, whether it’s a simple sandwich or a home cooked feast. With our glass lunch boxes, we aim to elevate that experience- keeping food fresh, delicious and ready to enjoy anywhere. This campaign with Sideways truly captures the essence of how the simplest meals turn into special moments with Borosil.”

Quote by Abhijit Avasthi (Founder, Sideways):

"Food is not just about taste, but about presentation and experience. We wanted to show in a playful way how Borosil Glass Lunch Boxes can elevate even the most ordinary dishes. It’s not just a lunch box, it’s a way to make your food look and feel better."

Client: Borosil Ltd.

Shreevar Kheruka- Managing Director

Priyanka Kheruka-Chief Digital Marketing Officer 

Rituraj Sharma - President-Consumer Products

Barnali Shankar-  AVP-Marketing

Ritesh Sachdeva- Vice President- Consumerware 

Ankita Singh- Sr. Manager, Content Marketing

Sonali Gore- Head - Creative 

Agency:

Leadership Team: Abhijit Avasthi, Sonali Sehgal
Creative Team: Sameer Sojwal & Nilay Moonje

Misht Srivastava, Viraj Nandivadekar, Ajay Narsimhan, Shashank Mestry, Hemant Harjani

Account Management: Vanita D’Mello , Suraj Das, Farzaad Dastoor

Strategy: Siddharth Mohanty, Madhav Joshi, Amatulla Mukadamduction House: Tubelight Films

Director - Prashant Issar (Sippi) 

Executive Producer - Ruchi Shah 

DOP - Sejal Shah

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