Brand Equity-Mindshare "Compass 2010' on Feb 8 2010

Brand Equity in collaboration with Mindshare plans to organize "Compass 2010'. Compass 2010 will be a day-long marketing summit on February 8 2010, Hotel Taj Lands, Mumbai.

The programme, with Marketing 3.0 ' One to One and One to a Billion! As its theme the programme will focus on challenges confronting the marketing and business community.

D Shivakumar, Vice President (VP) & Managing Director (MD), Nokia India will be the chairperson for the event, third time in a row.

The summit will address the challenges for marketers in areas such as building consumption, word-of mouth marketing, total brand experience, marketing in compressed consumer time, the culture of innovation in marketing and eco system marketing.

Some of the speakers participating in the programme include - Nick Emery, COO, Mindshare Worldwide; Ashish Singh, CEO, Bain & Company Ltd; Ashutosh Srivastava, CEO, Mindshare Asia Pacific; Vishal Gonda, CEO, India Games; Madhukar Sabnavis, Ogilvy & Mather; Vinita Bali, MD, Britannia Ltd; Vikaas Saxena, Director Marketing, Red Bull India; Gautham Mukkavilli, MD, Frito Lay India; Sanjay Behl, Group Head, Brand & Marketing, Reliance Communications; Vineet Taneja, Country Head ' GTM, Nokia India; Govind Shrikhande, President & CEO, Shoppers' Stop; Ajit Joshi, CEO, Croma; Amrit Thomas, Executive VP, United Spirits; Vikram Sakhuja, CEO, Group M South Asia; Alok Gupta, CafÃƒ© Coffee Day; Ajay Kaul, CEO, Domino's Pizza India Ltd; Rajesh Kamat, CEO, Colors; Prashant Panday, CEO, Radio Mirchi; Dhruv Shringi, CEO, Yatra.com; Vikram Kaushik, MD & CEO, Tata Sky; V S Sitaram, Executive Director, Consumer Care Division, Dabur India; Punita Lal, Executive Director Marketing, PepsiCo India, and Saugata Gupta, CEO Consumer Products Business, Marico Industries.