Brands make the best out of April Fool's Day

April Fools’ Day is an opportunity for brands to convey their marketing skills through some quirky and funny posts, boost engagement, widen audience reach, and, if done right, create a viral campaign.

Here are some of the brands celebrating April Fools' Day with some of their hilarious posts on social media

Kurkure

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A post shared by Kurkure (@kurkuresnacks)

Lays

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A post shared by Lay's India (@lays_india)

Durex

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A post shared by Durex India (@durex.india)

Spotify

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A post shared by Spotify India (@spotifyindia)

Bharat Matrimony

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A post shared by BharatMatrimony (@bharatmatrimony)

SBI Mutual Fund

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A post shared by SBI Mutual Fund (@sbimutualfund)

Saregama

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A post shared by Saregama India (@saregama_official)

Balaji Motion Pictures

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A post shared by Balaji Motion Pictures (@balajimotionpictures)

Ambi pur

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A post shared by Ambi Pur India (@ambipurin)

WickedGud

ShoesX by ixigo

Viacom

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A post shared by Viacom18 (@viacom18)

Esports Xo

Tata Play

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A post shared by Tata Play (@tataplay)

Tata Play Binge

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A post shared by Tata Play Binge (@tataplaybingeofficial)

Hashtag Poker:

POGO:

Cartoon Network: