Brandtech Group unveils 'Bias Breaker' to mitigate AI bias

 The Brandtech Group, a New York City-based mar tech holding company, has announced a series of initiatives aimed at promoting the ethical use of generative artificial intelligence (AI) in marketing.

The group has introduced a free ethical policy blueprint for businesses and launched "Bias Breaker," a tool designed to mitigate bias in AI-generated content. Additionally, they are offering 6-week-long ethical AI sprints to guide clients in developing brand-specific policies.

Addressing concerns about bias, copyright infringement, and data privacy, the Brandtech Group believes it's crucial for businesses to consider the ethical implications of AI before fully embracing its capabilities. They emphasize the importance of transparency, disclosure, and involving diverse voices in the content creation process.

These initiatives aim to provide businesses with the tools and guidance they need to harness the power of AI while upholding ethical standards.

The Brandtech Group's efforts align with growing concerns about the potential negative impacts of AI, including bias, misinformation, and job displacement. By promoting ethical AI usage, the group is contributing to a more responsible and sustainable future for the marketing industry.

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