Brandwizz Communications wins the Digital mandate for IFGL Refractories

Brandwizz Communications, a full-service Digital Marketing agency from Kolkata, India, has won the Creative & Digital Marketing mandate for IFGL Refractories Limited. The account was won after several comprehensive rounds of presentations. As part of the engagement, Brandwizz will help IFGL in growing its social media presence, ORM, and overall digital and creative strategy.  The agency team will also work on advertising, trade show participation and creative assets as per the brand goals.

Established in 1979, IFGL Refractories Limited is a reputed global brand in the Refractory Industry with 10+ strategically located manufacturing units across Asia, Europe and North America. IFGL, with its subsidiaries in the UK, USA, China, Germany and the Czech Republic, offers refractory solutions to leading Iron & Steel producers and foundries across 50+ countries. Under the flagship of S.K. Bajoria Group, IFGL is a BSE (Bombay Stock Exchange) and NSE (National Stock Exchange) listed company.

Commenting on the appointment, Mr Kamal Sarda, Director & CEO India at IFGL, said, "IFGL is growing, and it is crucial to interact & communicate with all its stakeholders regularly. It is also essential to be present and effectively use the expanding avenues of new media. Brandwizz has helped us rebrand our corporate identity and build our new group website. It was a natural progression to explore this new collaboration. We look forward to working with their team & taking our business forward."

Talking about the association, Sayak Mukherjee, Co-Founder at Brandwizz Communications, said, "We are excited to have IFGL on board as a retainer client. IFGL is a leading global brand in the Iron & Steel industry, and we have closely worked with them earlier in rebranding their identity. Our focus is to make IFGL a more visible, accessible and interactive brand on the digital platform and continue to work on perception building as the brand expands to new geographies." Brandwizz is an Independent full-service Digital Marketing Agency with offices in Kolkata & Hyderabad and works regularly with Consumer and Corporate Brands.