Britannia's Little Hearts get a paw-some makeover!

Britannia Industries is refreshing their beloved Little Hearts cookies with a new, modern look and a heartwarming campaign. The iconic heart-shaped biscuits are getting a vibrant and eye-catching packaging redesign to appeal to today's consumers, while staying true to their nostalgic charm and irresistible taste.

The new TVC campaign, conceptualized by Lowe Lintas Bangalore, emphasizes the blend of nostalgia and modern appeal with a playful twist—puppy playfulness.

For over three decades, Little Hearts has transcended generations with its unique design and irresistible taste, becoming a cherished part of childhood memories and special moments with loved ones.

The Little Hearts film captures a delightful sequence: a couple sits on a sofa, the guy offers a packet of Little Hearts to the girl, and she savors one, triggering a whimsical series of events. A puppy appears, and as they indulge in more Little Hearts, they are surrounded by playful puppies, symbolizing the warmth, joy, and affectionate playfulness in each bite of Little Hearts.

"Reviving Little Hearts with a modern touch has been an exciting journey for us," stated Amit Doshi, Chief Marketing Officer, Britannia Industries. "We have dedicated ourselves to crafting a fresh appearance that not only resonates with today's consumers but also stays true to the essence of the brand. With our efforts in redesigning the packaging and elevating the brand experience, we're not just paying homage to the joy, nostalgia, and irresistible taste that has charmed generations with Little Hearts, but we're also revitalizing it for a whole new era of snack enthusiasts. Our dedication to this iconic snack reflects our commitment to continuously innovate and delight our customers, ensuring that Little Hearts remains a beloved favorite for years to come."

Arpan Bhattacharyya, Executive Director, Head of Creative - Copy, Lowe Lintas South, added, “Little Hearts is an iconic brand. There’s nothing quite like these little heart-shaped biscuits. And we felt that the advertising for it should be the same. We wanted to symbolize the feeling that you get when you pop a Little Heart into your mouth. Cute, cuddly, adorable puppies seemed to be the right answer!”
Britannia Little Hearts delivers an enriching experience that fills your heart with joy with every bite. The feeling you get is akin to a hundred cute puppies jumping all over you, symbolizing a delightful sweetness like no other. It's an attack of cute hearts that captures the essence of joy and happiness. The new design encapsulates the spirit of fun, surprise, and shared moments, ensuring that Little Hearts remains a household name synonymous with happiness and deliciousness.

Agency Credit:
• Agency: Lowe Lintas, Bangalore
• Creative team: Prateek Bharadwaj, Arpan Bhattacharyya, Shashank Deekonda, Sneha Chatterjee
• Account management: Sonali Khanna, Siddharth Matalia, Bilal Hasan, Allen Phillips
• Planning team: Kishore Subramanian
Production House Credit:
• Production house: Footloose Films
• Director: Indrashish Mukherjee