Buchanan Group lunches Hometesterclub.com...!

Buchanan Group, the leaders in 3rd party branded template advertising with brands like Brand Power, Zoot Review, MediFacts among others, announced the launch of it's new interactive website "Hometesterclub.com' a unique concept which allows members to test grocery products at home for free, as well as empowering them to rate and review the products and post their views online.

This unique platform not only empowers the consumers but also offers FMCG manufacturers a set target of captive users who can be used as a test bed for finding out just how new product launches are being adopted in the marketplace.

Hometesterclub.com currently has over 8000 registered users and 5000 Facebook fans from across the country with documented demographics, making it easy to smart target consumers and test products.

The site has a feminine "shopping' look and feel with a very user-friendly interface making it easy to navigate. A few recent updates have also been added which include a New Product Watch section showing new products launched in the previous month, a Featured Products of the Month section profiling the tested products along with their member ratings and a competition section called Learn & Win. Names of the top club participators are now also displayed upfront on the website under Top Testers.