Business in Cricket Istyle on Bloomberg UTV

With the Indian Premier League season 3 in full swing, Bloomberg UTV is all set to cash in on the cricketing fever with a unique financial twist. With Q1complete and Q2's advent, corporate India is all set to ring in the cash registers. Keeping this in mind, Bloomberg UTV has pioneered a concept to showcase the earnings of Corporate India in true cricketing spirit, in their quarterly earnings special ' The India Earnings League.

India Earnings League is a special quarterly earnings update show anchored by Rahul Arora, Shruti Pandit, Surabhi Upadhyay Mathew and Abha Bakaya, which highlights the activities in the corporate arena. The anchors will use cricket terms to discuss the corporate performances in the quarterly results of the companies covered in this interesting format. The show will also use a cricket score-card format and have 'Sector Leagues', 'Man of the League' and other interesting cricketing analogies to add some pizzazz to an otherwise serious presentation. This never-seen-before presentation format is what differentiates the show from others.

The show will be on air from Monday to Friday through the day with a round up at the 6.00 pm prime time slot. The idea is to give daily reviews of all that is happening in business media and corporate India.

"The show has a unique format and sponsors will have ample branding opportunities", opines Mr. Deepak Lamba, Business Head, Bloomberg UTV. He adds "The show is a perfect combination of business reporting and information gathering, packaged in a format that is topical and relevant. We hope to create many such interesting show formats in the months to come."

Bloomberg UTV will also launch the website www.indiaearningsleague.com to catch the earnings league online.