Cabinet nod to private FM Radio in 234 uncovered new cities & towns

The Union Cabinet, chaired by Prime Minister Narendra Modi, has approved the proposal for conduct of 3rd batch of ascending e-auctions for 730 channels in 234 new cities, with estimated reserve price of Rs 784.87 crore under the Private FM Radio Phase Ill Policy.

The Cabinet also approved the proposal to charge Annual License Fee (ALF) of FM channel as 4% of Gross Revenue excluding Goods and Services Tax (GST). This will be applicable for 234 new cities/ towns.

The Private FM Radio rollout in 234 new cities/ towns will fulfil the unmet demand for FM radio in these cities/ towns, which still remain uncovered by Private FM radio broadcasting and bring new/ local content in mother tongue.

It will lead to creation of new employment opportunities, boost to local dialect and culture and ‘vocal for local’ initiatives.

Many of the approved cities/ towns are in Aspirational districts and LWE affected areas. Setting up of Private FM Radio in these areas will further strengthen Government outreach in these areas.

Also Read: Ashwini Vaishnaw new Minister for Information and Broadcasting

Media
@adgully

News in the domain of Advertising, Marketing, Media and Business of Entertainment