Cadbury launches Dairy Milk Silk

A new variant of the Cadbury Dairy Milk has been launched in India by Cadbury India.

The new chocolate is priced at Rs 49 for for 69 grams and Rs 99 for 160 grams bar. The chocolate will be available in the flavours like milk chocolate, roast almond and fruit & nut.

According to the reports, the company claims that the chocolates new variant has been launched keeping in mind the demand for smoother, creamier and finer chocolate available internationally.

The company plans to promote the new chocolate through a aggressive promotional plan, which will inlcude television, print, outdoor and Internet. The promotion will be handled by Ogilvy & Mather.