Cheil India has just unveiled a breath-taking CGI spectacle that showcases the cutting-edge security of 'Samsung Knox Vault' available on Samsung Galaxy A55 and Galaxy A35 5G devices.

Samsung Knox Vault is a security platform designed to safeguard sensitive data on Samsung Galaxy series smartphones. It combines a secure processor, memory and software that protects the smartphone against both software and hardware attacks. Samsung Knox Vault ensures that critical information like biometric data, passwords and encryption keys, remain isolated and secure much like a bank security vault protecting valuable assets.

Nescafe Sunrise

Creating a campaign that resonates deeply requires a profound understanding of the unique nuances of a region. Delving into Andhra Pradesh and Telangana-specific (APTS) insights proved to be the secret ingredient for this heartwarming film.

Pepperfry TV

The campaign humorously  emphasizes the importance of experiencing furniture in person before making a purchase decision. In a world of online shopping, Pepperfry recognizes that furniture is tactile and personal. The "PehleTryAtPepperfry" campaign features three relatable video ads that playfully depict the pitfalls of choosing without trying. One ad depicts a haircut fail, illustrating that just like a bad haircut can’t be undone, making a furniture choice without trying out first can lead to regret. Another ad explores the unpredictability of an arranged marriage without knowing the partner first. The third ad features a disappointing outing planned solely based on pictures. These ads highlight the importance of trying before buying, emphasizing that while some life experiences are irreversible, choosing the right furniture doesn't have to be.

EMotorad’s

The campaign's inception stemmed from a viral internet meme featuring a Dhoni look-alike, Uppal Balu, dancing to the tune of 'Bole Jo Koyal.' The meme gained traction when YouTube sensation Ranveer Allahbadia asked cricketer Ishant Sharma if Dhoni was aware of his look-alike singing the song. The internet buzz surrounding this meme presented a unique opportunity for EMotorad, which was seeking its first major marketing campaign. Recognising the potential to capitalise on this trend, EMotorad decided to give the internet what it wanted—Dhoni himself singing ‘Bole Jo Koyal.’ However, to succeed, they needed to approach Dhoni, convince him to agree to the plan, and even secure the rights to the song.

Essilor Eye Lounge

The first phase of the campaign spotlights Eyezen®, the single vision lenses from Essilor®, for people who have prolonged exposure to digital devices. The campaign film depicts multiple scenarios of people using digital devices for long hours and facing eye strain and weariness. Kohli, an Eyezen® wearer himself, is seen explaining the benefits of Eyezen® lenses, how they are designed to reduce visual fatigue from digital screens and filter blue-violet light, a unique combination providing relaxation and protection to the eyes.

The second leg of the campaign is built around Varilux®, the progressive lenses from Essilor®, used to correct vision problems associated with presbyopia. (2) The campaign film showcases Virat Kohli as the evangelist and advocate for Varilux® to his coach from yesteryears. In the film both men are conversing in a restaurant where Kohli observes the noticeable struggles of his coach, who is wearing non-progressive lenses while viewing a digital device at close distance. Kohli suggests that his coach try out Varilux® lenses to avoid such difficulties and have better vision. The film highlights the AI technology and the scientific approach to correct presbyopia through the help of Varilux® Progressive Lenses.

Sebamed India

Sebamed, a renowned German skincare and babycare brand, marketed in India by USV Pvt Ltd, a leading pharmaceutical company has launched a heartfelt campaign dedicated to the incredible journey of breastfeeding moms. On the occasion of Breastfeeding Awareness Month, Sebamed presents a powerful digital film that dives deep into the emotional and physical struggles faced by mothers as they navigate the complexities of breastfeeding. The film shares real stories of four brave mothers who courageously open up about their experiences