Cannes Lions 2013: Day 3, very productive for India

The third day of the Cannes Lions 2013 has proved to be a very good day for India. Taproot India won two Gold metals for its Times of India campaign in the Outdoor category. Other than Gold, Grey India won two Bronzes for its campaign for DHL in Business Equipment & Service segment and Duracell in Household category. One Bronze was bagged by Ogilvy & Mather for for Philips LED torches in Photography. In all on day3, India bagged two Golds and three bronzes. The advertising fraternity is hopeful of a good show by India n the Outdoor category, this year there were more entries at 249, up from 219 last year.

Taproot won Gold for its Times of India campaign that highlighted farmer’s suicide. It had a human touch and connected emotionally. Over the years the agency has created some really sensitive campaigns. The campaign’s objective to highlight the farmer’s plight and raise funds for the affected families.

Grey Worldwide India’s three entries titled 'Positive & Negative' for Procter & Gamble’s Duracell campaign won a Bronze. The campaign was very creative with impressive messaging. The agency’s DHL campaign titled ‘Divorce’ also won bronze.

As for O & M’s campaign for Philips Electronics’ LED Torch titled 'Alley', 'Gorge' and ‘Forest’ - the entries won bronze for very effective photography, pictures that said everything.

Keep watching this space for more.