CashKaro launches “Aadat Badlo" campaign for the festive season

As the festive season approaches, CashKaro is rolling out its latest ad campaign, “Aadat Badlo,” encouraging consumers to rethink their online shopping habits.

The campaign aims to demonstrate how integrating CashKaro into shopping routines can lead to significant savings with minimal effort.

The “Aadat Badlo” campaign features three engaging ad films that highlight the benefits of shopping through CashKaro. Each ad presents relatable scenarios and catchy jingles to emphasize that while shopping directly on popular online platforms may offer some discounts, using CashKaro to access these sites can lead to even greater savings. The ads showcase how CashKaro users can shop on major retailers like Amazon, Flipkart, Myntra, and Nykaa, securing substantial savings beyond the existing discounts.

Swati Bhargava, Co-Founder of CashKaro, shared: "Our 'Aadat Badlo' campaign reflects our dedication to helping consumers make smarter financial choices. By switching to CashKaro, shoppers can enjoy incredible savings. Simply visit your favorite brand through CashKaro, shop, and pay as usual, and we’ll provide cashback on your total order. We’ve already paid out ₹1000 crores in cashback, highlighting the potential for even more savings."

The campaign, launched in time for the festive shopping season, aims to raise awareness about the benefits of incorporating CashKaro into the online shopping experience.

Ishan Agarwal, Director of Brand and Creatives at CashKaro, emphasized: "Combining discounts with cashback is the ideal way to maximize savings during the festive season. Although online shopping in India has surged, many are missing out on substantial savings. Our 'Aadat Badlo' campaign promotes smarter shopping habits that benefit everyone."