Celebrate marriage & financial stability with Federal Bank's new campaign

As India’s wedding season continues to flourish with over 10 million weddings each year, Federal Bank is tapping into this festive spirit with the launch of its new campaign, #RishtaBhiPakkaFutureBhiPakka (www.federalbank.co.in/rishtabhipakka-futurebhipakka).

The initiative goes beyond the traditional celebration of marriage by empowering couples to also secure their financial futures together.

Federal Bank understands that marriage is a lifelong commitment, and it wants to ensure that couples start this journey on a firm financial footing. With this in mind, the campaign brings together the Bank’s savings and deposit products to offer couples essential financial tools designed to help them build a stable and secure future. The campaign’s product suite includes high-yield savings accounts combined with flexible deposit schemes that make it easy for newlyweds to start planning for the years ahead.

To mark the launch, Federal Bank is hosting a unique wedding-themed celebration at Omaxe Mall, near Chandni Chowk, New Delhi. The event, which runs from November 29 to December 13, 2024, features a bell-ringing ceremony for brides and grooms, family photo opportunities in wedding attire, and live performances by dancers and a guitarist dedicating songs to couples. The wedding stage setup captures the essence of Indian wedding traditions, where every promise is cherished and every bond built to last.

MVS Murthy, Chief Marketing Officer of Federal Bank, shared: “Marriage in India is not just about two people coming together; it’s about trust, love, and shared dreams. With #RishtaBhiPakkaFutureBhiPakka, we celebrate this sacred bond and provide newlyweds with the financial tools they need to create a secure future together. Our research shows that the first year of marriage is crucial for establishing strong financial habits, and we want to guide couples through that journey. Just as relationships need care, a secure financial future requires planning, and Federal Bank is proud to be a partner in both.”

In addition, the campaign will be celebrated at 18 Federal Bank branches across the city. Federal Bank invites all to join in the festivities and take steps towards securing a Pakka future while making their Rishta just as strong.