Celebrating Women Entrepreneurs: Catalysts of Innovation and Growth

On the occasion of Women Entrepreneurship Day 2024, celebrated annually on November 19, Adgully is turning the spotlight on the remarkable achievements of women who are revolutionizing India’s business and entrepreneurial landscape. These trailblazers have shattered barriers, redefined success, and inspired a new wave of innovation, inclusivity, and sustainable growth.

Women entrepreneurship in India is witnessing a transformative rise, becoming a cornerstone of the nation’s economic growth. With women owning around 20% of the country’s 63 million micro, small, and medium enterprises (MSMEs), this number is poised to grow to 30 million with enhanced support systems. Women-led businesses employ an impressive 22-27 million individuals, showcasing their significant contribution to job creation across sectors like technology, personal care, food and beverage, fashion, and real estate.

This surge in women-owned enterprises is not only reshaping India’s entrepreneurial landscape but is also outpacing global growth projections, with an anticipated 90% increase in the next five years. With their ventures contributing significantly to GDP, increased female participation in the workforce could add a staggering $770 billion to India’s economy by 2025.

Their visionary leadership has not only propelled industries forward but has also played a pivotal role in fostering an entrepreneurial ecosystem that thrives on resilience and collaboration. As we spotlight their journeys, we explore the transformative influence of women leaders and their contributions to shaping a brighter economic future for India.

Insights from Women Leaders: Redefining the Business Landscape

Women entrepreneurs are rewriting the rules of leadership by integrating empathy, creativity, and emotional intelligence into the heart of business strategies. Their unique perspectives and people-first approach are driving meaningful change, promoting inclusivity, and delivering long-lasting impact across industries. Here are insights from accomplished professionals on how women leaders are shaping the entrepreneurial narrative in India.

Ankita Isarka, COO, Thinkin' Birds Communication, a global agency delivering impactful campaigns across the UK, USA, and other countries:

“Women leaders are fundamentally reshaping India’s business landscape.” Ankita Isarka emphasizes the growing representation of women in leadership roles, which has risen from 14% in 2015 to over 20% today. She cites visionary leaders like Falguni Nayar and Ghazal Alagh as examples of innovation and inclusivity driving exceptional outcomes. “Organizations led by women report 34% higher employee satisfaction rates,” Isarka shares, spotlighting the positive cultural and productivity changes women bring to the workplace.

Niketa Sharma, Managing Director, Keish Hospitality:

“Women leaders bring a sense of empathy and emotional intelligence to leadership.” Niketa Sharma highlights the transformative impact women are making in the hospitality industry, particularly in enhancing customer experience and team management. She notes how women’s people-oriented approach fosters resilience and creates sustainable business models that stand the test of time.

Smriti Ahuja, Co-Founder, Spiro Spero, one of the top 10 leading architecture and design firms known for its innovative and sustainable solutions:

“Women leaders are shaping industries by fostering inclusive work cultures and redefining success.” Smriti Ahuja underscores how women-led teams are driving innovation and challenging conventional norms. She points to the growing influence of women-led startups, particularly in sustainability and technology, as key contributors to a more balanced and robust entrepreneurial ecosystem.

Priya Sharma, COO, PRZSM, a dynamic PR firm with a global presence across India, UAE, USA, and the UK:

“Women leaders are breaking the myth that the business world is male-dominated.” Priya Sharma highlights the increasing presence of women in C-Suite roles and their role in driving sustainable growth and digital transformation. She believes their emphasis on collaboration and diversity is reshaping India’s corporate world, setting new standards for leadership.

Darshana Kunwar, Corporate Advocate:

“Women leaders are transforming the corporate landscape by championing diversity and equity.” Darshana Kunwar sheds light on how the empathetic and strategic leadership styles of women are breaking barriers in traditionally male-dominated sectors. By advocating for inclusive growth and work-life balance, women leaders are redefining modern business practices.

Breaking Barriers and Elevating India’s Entrepreneurial Spirit

Indian women entrepreneurs are redefining the business landscape by shattering stereotypes and driving innovation across diverse industries. From tech and finance to fashion and wellness, their impact is both profound and transformative, propelling India’s economy toward sustainable growth and global recognition. Women-led businesses now contribute significantly to India’s GDP, creating employment opportunities and fostering economic stability. Iconic leaders like Falguni Nayar (Nykaa), Richa Kar (Zivame), and Kiran Mazumdar-Shaw (Biocon) serve as inspirations, proving that determination and vision can disrupt traditional norms and shape industries.

Ankita Isarka shares, “Women entrepreneurs have become powerful catalysts in India’s economic growth. The country now boasts over 8.9 million women-owned businesses, contributing 13.5% of total entrepreneurial ventures. Initiatives like SEWA have created employment for over 1.5 million rural women, while urban leaders like Divya Gokulnath (BYJU's) and Richa Kar (Zivame) have redefined tech and e-commerce landscapes. Programs like WEHub are further empowering women-led startups, with a remarkable 78% success rate. Personally, my journey from intern to COO reflects the growing opportunities for women in leadership, creating mentorship networks and fostering sustainable business models.”

Smriti Ahuja of Spiro Spero says, “Women have emerged as powerful change agents in India’s entrepreneurial ecosystem. They are breaking barriers across traditional and emerging industries, driving societal progress through inclusive and empathetic leadership. From rural artisans leveraging e-commerce to urban innovators reshaping technology and sustainability, women entrepreneurs are integral to India’s rise as a global innovation hub.”

Niketa Sharma of Keish Hospitality adds here, “Women entrepreneurs are pivotal in redefining India’s entrepreneurial identity, particularly in hospitality, fashion, and tech. They not only drive economic growth but also create pathways for others to follow. At Keish Hospitality, we aim to exemplify how women’s leadership builds sustainable ventures, contributing to India's growing reputation as a global entrepreneurial hub.”

According to Darshana Kunwar, “Women entrepreneurs are reshaping the entrepreneurial ecosystem by solving societal issues like financial inclusion, healthcare, and education. Their ventures prioritize governance and ethical practices, strengthening stakeholder trust and positioning India as a hub of innovative, socially responsible entrepreneurship.”

Male Perspectives on Women Entrepreneurs: Allies in Transformation

The rise of women entrepreneurs in India is not just a trend; it’s a transformative force that is shaping industries, redefining leadership, and setting new benchmarks in business. Male counterparts in various industries are recognizing and applauding the critical contributions women make to the business world, playing the role of allies in this journey. These men value the innovation, inclusivity, and unique perspectives women leaders bring to the table, offering support and fostering environments that nurture female talent.

Bhavik Mehta, CEO and Founder, Thinkin' Birds Communication:

“Women leaders are redefining the business landscape with their innovative approaches and strong sense of empathy. At Thinkin’ Birds Communication, women in leadership positions are not just excelling but inspiring the next generation of entrepreneurs. By breaking stereotypes and pushing boundaries, these women are creating pathways for future leaders. Their ability to balance strong business acumen with empathy for their teams fosters a more collaborative and empowering work environment. We recognize the transformative energy women bring, and acknowledges how they are shaping the future of the company and the industry.”

Keith Menon, Co-Founder, Spiro Spero:

“Women leaders are introducing a refreshing perspective to business, combining creativity with a pragmatic approach. At Spiro Spero, the role of women professionals extends far beyond traditional leadership. Their contributions are vital in driving inclusivity and innovation, which are at the core of the company’s strategy. Women entrepreneurs are reshaping business processes, fostering a culture of collaboration and inclusivity, and leaving a lasting impact on the company's growth. Their creativity, combined with a practical outlook, is leading to more agile and forward-thinking business solutions.”

Su Piow Ko, CEO, AET India:

“Women leaders are revolutionizing businesses by championing innovative practices and prioritizing sustainability. As a global leader in the Digital Out-of-Home (DOOH) advertising space, we acknowledge the vital role of women in driving forward-thinking strategies at AET India. Women entrepreneurs are setting new leadership standards by focusing on sustainability and innovation. Their leadership is not just about enhancing profitability but also about creating a positive impact on the environment and society. By championing sustainable business practices, women are ensuring that AET India remains a forward-looking company in an ever-evolving market.”

Both Keith Menon and Su Piow Ko emphasize the indispensable role of women in the workforce. Menon notes, “Women entrepreneurs bring transformative energy to India's business landscape, addressing untapped markets with scalable solutions.” Their multitasking abilities and long-term vision are not just reshaping industries but are pivotal in the country's rise as a global economic power.

Su Piow Ko adds, “The contributions of women entrepreneurs in India are groundbreaking. Their innovative solutions and commitment to diversity enhance operational efficiency and elevate India's global reputation.” He points out that women’s leadership has been instrumental in driving growth at AET India and notes the company’s commitment to creating more opportunities for women leaders.

These perspectives highlight a significant shift: women are no longer just participants in business but are at the forefront, leading and influencing industries. With the support and recognition of their male counterparts, women entrepreneurs are turning challenges into opportunities, inspiring a new wave of innovation and progress. Through their vision, inclusivity, and innovative strategies, women are not just reshaping businesses, but are also redefining success for generations to come.

Ms. Arushi Verma - Co-founder of FITPASS

Women leaders have long been the driving force behind transformative change, inspiring industries to evolve and fostering a culture of innovation and inclusivity. As entrepreneurs, we bring a unique blend of perspectives, resilience, and emotional intelligence that not only drives businesses forward but also cultivates an environment where others can grow and succeed. For women, their entrepreneurial journey is not just about individual success; it’s about creating opportunities for others, especially for other women who may face societal barriers. By empowering more women to step into leadership roles, we create a ripple effect that strengthens the entrepreneurial ecosystem, making it more diverse, inclusive, and adaptable to the challenges and opportunities of the future.

Women entrepreneurs are the catalysts of innovation and growth, driving change with resilience, creativity, and vision. For me, entrepreneurship is much like baking bread—it requires patience, care, and trust in the process. Just as dough rises with the right support, businesses thrive with dedication, consistency, and the belief in one’s own potential. When women recognize their worth and push forward with confidence, they not only build successful ventures but also inspire others to rise alongside them. – Aditi Handa, Co-Founder and Head Chef of The Baker's Dozen

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