CenturyPly champions inclusivity with 'CenturyHeroes' 2024 campaign

Century Plyboards (India) Ltd., a leader in the plywood and laminates industry, has once again launched its annual award-winning campaign, 'CenturyHeroes,' this year focusing on building a world where "Inclusivity is Priority."

Since its inception in 2014, CenturyHeroes has honored unsung community heroes while bringing vital social issues to the forefront.

In 2024, the brand has shifted its spotlight to championing inclusivity for specially-abled individuals, aiming to foster broader conversations about accessibility in design.

CenturyPly has emerged as a trailblazer in the building materials industry by introducing the groundbreaking concept of inclusive furniture tailored for individuals with special mobility needs. With over 26.8 million people with special needs in India and only 40% of public buildings accessible, this initiative highlights the urgency of addressing accessibility challenges.

Inclusive Furniture, an innovative concept, emphasizes thoughtful design that accommodates people facing mobility challenges. This approach demonstrates empathy and dedication to creating comfortable environments for everyone, regardless of physical ability. The brand’s efforts symbolize not only a product evolution but also a shift in mindset toward more inclusive spaces.

The campaign showcases the foresight of architects, designers, and carpenters committed to creating spaces that include everyone, echoing the message that "beauty is what beauty does."

With the tagline “Inclusivity is Priority,” CenturyPly emphasizes its mission to make spaces accessible to all, reflecting its commitment to equality and inclusivity. The campaign salutes the visionary work of professionals in the design community who are embracing the future of accessible furniture.

The CenturyHeroes 2024 film, which captures this powerful narrative of inclusivity, features notable performances from artists such as Purva Parag and television actors Aakash Talwar and Sumit Singh. The film has been beautifully brought to life by Visual Audio.