Cetaphil welcomes Rashmika Mandanna as brand ambassador

Cetaphil, the globally trusted skincare brand for sensitive skin, has announced Nation’s love and Pan India Actress Rashmika Mandanna as the brand’s ambassador for its Bright Healthy Radiance (BHR) range.

This exciting partnership aims to inspire individuals to embrace their natural beauty and focus on their strengths rather than imperfections. In today’s video-driven world, where constant self-viewing on social media and virtual calls often magnifies perceived flaws, Cetaphil encourages everyone to break free from this fixation and #CHOOSEYOURBRIGHTSIDE. Through this empowering campaign, the brand promotes self-confidence and positivity.

Speaking about her association with Cetaphil, Rashmika Mandanna said, “I am thrilled to partner with Cetaphil, a brand that I personally have been using for years and also that truly celebrates natural beauty and understands sensitive skin. The Bright Healthy Radiance range aligns perfectly with my belief in embracing one’s true self by feeling confident in your own skin”

Highlighting the significance of this collaboration, Raghvendra Sadashiva [ GM Galderma India] stated: “Rashmika embodies the spirit of our Bright Healthy Radiance range with her genuine positivity and vibrancy. Together, we are committed to empowering individuals to break free from self-doubt and embrace their individuality while providing effective skincare solutions that cater to sensitive skin.”

This collection's heart is the Bright Healthy Radiance Perfecting Serum, a revolutionary product with 7x powerful Benefits* for radiant and even-toned skin. Clinically proven to reduce dark spots caused by sun exposure, aging and hormonal changes, this serum delivers visible results in just 14 days. It also offers dual protection—shielding the skin from pollution during the day and repairing oxidative damage caused by blue light at night. Key benefits of the Perfecting Serum include:

• Diminishing dark spots and unifying skin tone
• Reducing fine lines and improving radiance
• Delivering instant hydration for luminous skin
• Strengthening the skin barrier for long-lasting protection

To amplify this partnership, Cetaphil has launched a dynamic brand video featuring Rashmika Mandanna. These visuals showcase the transformative power of the BHR range while encouraging consumers to prioritize self-care.

Cetaphil continues to innovate in sensitive skincare with its Bright Healthy Radiance range. By addressing diverse skincare needs and promoting confidence through effective solutions like the Perfecting Serum, Cetaphil reaffirms its commitment to helping individuals feel radiant inside and out.