Chak Dhoom Dhoom Team Challenge Kick-Starts tomorrow

Colors has launched Rin presents Chak Dhoom Dhoom which will showcase dance enthusiasts in the age group of six to sixty who in teams of four or more will dance their way into your hearts starting January 14th every Friday and Saturday at 9 PM.  

 

Chak Dhoom Dhoom –Team Challenge took the competition out of the studio to scout for the best dancing sensation across the globe.  After sitting through innumerable auditions the  jury members consisting of Bollywood actress Mallika Sherawat, dancing legend Jaaved Jaaferi and ace Contemporary dancer Terence Lewis handpicked 30 deserving groups. The teams will be judged on the basis of their choreography, timing, synchronization, team effort and appeal. 

 

Talking about the latest launch, Ashvini Yardi, Head-Programming, Colors, said, “The success of season one of Chak Dhoom Dhoom inspired us to launch the second season with some freshness in the format and unlike last season, this time, it's age no bar. We're looking at teams with age groups that may vary from six to sixty or even beyond. The idea to come up with a team challenge came to us while we were holding auditions for India’s Got Talent. During the auditions, we saw a lot of teams coming and performing a group dance. Since we already had a dance brand - Chak Dhoom Dhoom, we decided to provide a platform for all these dancing groups and came up with a new season with a new look and a great new panel of some very accomplished judges." 

 

The auditions were held across Baroda, Lucknow, Kolkata, Delhi and Mumbai in India and Dubai, New Jersey, Dallas, Bay View and London. The show promises to be an entertaining one for the viewers with various forms of dance like Cha Cha Cha, Hip Hop, Salsa, Tango, Jazz, locking and Popping to Bhangra, Kathak and Lavni. 

 

Mallika Sherawat who will make her television debut with Chak Dhoom Dhoom- Team Challenge, while talking about her experience during the auditions, said, “I believe that if you have talent, you can achieve almost anything. I came from a small town in Haryana and look where I am today. All one needs is some hard work and lots of determination. I am looking forward to see these talented people put their best foot forward in the show.” 

 

Jaaved Jaaferi said, “There’s so much to learn from everyone who comes on this stage that I hope by the end of the show, I get to take back something from the contestants. There are tiny tots who vow you with their dedication and golden oldies who make you wish you have that kind of enthusiasm left in you when the sun is setting in your own life”. According to Terrence Lewis, “It is interesting to see different teams performing difficult feat and breath-taking steps and I am really anxious to see how they outdo each other in the show.” 

 

Pravesh Rana, who hosted the last season of Chak Dhoom Dhoom, will be seen hosting this season as well. The last season of Chak Dhoom Dhoom was exclusively a Children’s Dance Reality show and Pravesh struck a good rapport with the audience.  

 

Deepak Dhar, Managing Director, Endemol India, said, “At Endemol it’s our constant endeavor to create innovative programmes that excites viewers across various sections. After a successful first season we are delighted to launch the second season of Chak Dhoom Dhoom. We are happy with the amazing dancing talent we have got on the show and some of them are making waves everywhere in the world. With the launch of Second Season, we are taking this partnership to another level and bring in talent from not just the country but globally”. 

 

Rin is the presenting sponsor of the show and the channel has roped in Tata Docomo as the title sponsor. Other associate sponsors that are on board are - Clinic All Clear, Visa, RR Kable, and Samsung Champ mobiles.

 

The channel is also looking at a series of ‘brand integration’ with the sponsors. For the presenting sponsor Rin, Colors will incorporate their brand proposition and tagline “Chamak Dikhao” in the episodes thus highlighting a winning streak which blends well with a dance competition like CDD. 

 

For the Telecom Sponsor Docomo, Colors is looking at exploring various unique digital and online VAS and content opportunities which will be exclusive to Docomo fan clubs and communities. | By Prabha Hegde [prabha(at)adgully.com]