'Chance Pe Dance' apparel line launched at Shoppers Stop

The apparel line is made available in association with - UTV Motion Pictures, UTV Bindaas and IIFA brand owner Wizcraft.

Bling for Shoppers Stop's exclusive brand "LIFE' presents the Chance Pe Dance apparel line exclusively at Shoppers Stop stores across India. Shoppers Stop's popular youth brand LIFE recreates the individualistic and trendy style. And, in keeping with the pulsating rhythm of the movie, the apparel line from LIFE spells comfortable chic and understated panache.

Shahid's subtle look in the film is brought alive with sporty university T-shirts and stylish cargos. The life apparel represents Shahid's look in the film in natural and clear-cut designs. About his style in the film Shahid said, "Chance Pe Dance's apparel line is complete in sync with Sameer's (his character's name in the movie) signature style in the movie. It's great that our millions of fans can now not only enjoy the movie but also have taste of fashion of the movie. We have had a wonderful time making this film and are sure our fans will enjoy the movie as much as its fashion."

Genelia's free-spirited fashion is captured in spunky dungaree shorts, vivacious gaucho pants, and overalls in halter silhouettes. On this Genelia said, "I personally loved each and every design that Tina my character wore in the movie. Tina's fashion is very feminine yet bold and outgoing. The collection inspired by the movie replicates her look with the exact fashion degree. I'm sure our fans will watch the movie and then rush to own a piece of the spirit of Chance Pe Dance.

Then the Vice President, Marketing, UTV Motion Pictures, Shikha Kapur said, "Chance Pe Dance has a fun, fresh and young feel which mirrors in the line of clothing introduced, thus giving the youth to wear the Chance Pe Dance attitude!"

Also speaking on the occasion, the Customer Care Associate-President-CEO, Shopper's Stop Ltd, Govind Shrikhande said, "At Shoppers Stop, we have been always looking at providing our esteemed customers with exclusive merchandise. This has propelled us to bring alive the effervescence of Chance Pe Dance in the form of wearable fashion for our valued customers.

Our exclusive brand LIFE is very popular among the youth and the imagery of the brand perfectly coincides with the pulse of the movie."