Chef Vikas Khanna and Organic Tattva launch AV campaigns
On this Environment Day, renowned Chef Vikas Khanna and Organic Tattva have announced the launch of two new audio-visual (AV) campaigns promoting their Pulses and Flour range. This exciting partnership aims to bring the purest organic culinary experience to households across the country.
In the first AV, the narrative showcases the diverse culinary landscape of India. From the rich Tadka Dal of Amritsar to the savory Sambhar of Chennai, Toor Dal connects the varied tastes of India. Moong Dal is highlighted as a comfort food staple, offering nourishment and warmth. Channa's versatility shines through its use in a wide range of dishes, from appetizers to desserts, making it indispensable in Indian cuisine. Each dal, with its unique flavor and nutritional benefits, plays a crucial role in daily meals, emphasizing the importance of organic choices for health and flavor.
The second AV encourages consumers to think about their daily bread. Just as people crave organic likes and followers on social media, they should choose organic for their daily diet. Organic Tattva Whole Wheat Atta is presented as the perfect choice for making healthy and delicious rotis, ensuring purity, softness, and flavor in every bite. The campaign invites everyone to embrace a blend of health and taste with Organic Tattva, promising the best roti with every meal. Switch to purity, switch to Organic Tattva.
Chef Vikas Khanna, celebrated for his dedication to authentic and nutritious cooking, expressed his enthusiasm for the collaboration: "Choosing Organic Tattva Pulses and Flour was a natural decision for me. Their commitment to purity, sustainability, and taste aligns perfectly with my culinary philosophy. You can't go wrong with what you eat daily. With Organic Tattva's Pulses and Flour, I am confident that every meal will not only be delicious but also nourishing and wholesome."
Rohit Mehrotra, Co-founder of Organic Tattva, shared his excitement about the association: "We are thrilled to partner with Chef Vikas Khanna, a true icon in the culinary world. His focus on healthy and authentic Indian cuisine resonates with our brand values. Together, we aim to elevate the dining experience for families by offering products that are pure, organic, and full of flavor."
This collaboration has been facilitated by Maximus Collabs, a production house and marketing agency. Manisha Singh, Founder of Maximus Collabs, highlighted the significance of this partnership: "Bringing together Vikas Khanna and Organic Tattva is a remarkable synergy. At Maximus Collabs, we strive to create impactful associations that benefit both brands and consumers."
The collaboration aspires to inspire a broader shift in consumer behavior. Chef Vikas Khanna and Organic Tattva aim to encourage more people to choose organic, making a positive impact on their health and the environment. The partnership will feature a series of campaigns and content showcasing Chef Vikas Khanna preparing his everyday Dal and Roti using Organic Tattva's premium ingredients. This partnership promises to inspire and promote healthier eating habits, ensuring that the essence of organic and nutritious cooking reaches every household in India. Switch to purity, switch to Organic Tattva.
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