Cheil gives print a mixed reality tech boost for Samsung Galaxy S24 ad

Presenting a perfect fusion of the physical and digital world, Cheil India has launched a ground-breaking print ad for the Samsung Galaxy AI powered Galaxy S24 Series. This innovative campaign transcends the boundary of traditional advertising, leveraging mixed reality tech to bring the power of ‘Circle to Search’ right into consumers’ hands.

Innovating Beyond Screen

This latest marketing marvel featuring in leading national dailies – The Times of India and Hindustan Times – is designed for users to get a hands-on experience of the ground-breaking feature. By simply scanning a QR code on the print ad from any smartphone, users are transported into a unique and immersive world where the Circle-to-Search feature comes to life.

A Marketing Marvel

In an effort to pioneer creative solutions that resonate with the audience while elevating the brand story, for a feature as revolutionary as Circle to Search, Cheil India conceptualized a large-scale immersive experience. This print innovation is more than just a glimpse into the future of advertising. It is a spectacular showcase of technology and creativity that encourages users to engage more deeply with content, making them an integral part of the experience.

A Celebration of Indian Diversity

The campaign dives deep into the rich intriguing stories of India, bringing together the joy of discovering India with the magic of Circle to Search. As users interact with the ad, they are taken on a journey through India’s cultural magnificence with a simple circle on their smartphone.

Campaign Credits

Chief Operating Officer: Sanjeev Jasani
Chief Creative Officer: Vikash Chemjong
Campaign Director: Kapshin Cho
National Head, Cheil India - Samsung Business: Mandeep Sharma
Chief Strategy Officer: Sourav Ray
Executive Creative Director: Kaushik Datta
HOD Flagship Business : Saksham Kohli
Account Management team: Rohit Singh Negi, Shobhit Choudhary
Creative team: Hardik Trivedi, Gauri Bhardwaj, Akshay Verma, Ankit Chugh, Arka
Strategy Team: Kunal Ghosh
Film Producer – Revati Ahuja
Studio NXT (Production House) – Chiranjeeb Dey (Head), Aakash Simlai (Director), Charu Singhal Gupta (Assistant Director), Siddharth Singh (Producer), Subhash Patil (DOP)