Cheil Worldwide SW Asia names team heads for activation, interactive and retail

Cheil Worldwide SW Asia today announced the appointments of Vikas Khanna- as Head –Activations,; Rajesh Bhatia as Head Interactive and Manish Shukla- as Head of Retail.

 

Bhatia joins from Euro RSCG 4D where he was President; Khanna from G2Rams- a WPP group company aligned with Grey Worldwide where he was VP & Branch Head and Shukla from Retailscape.

 

Confirming the appointments, Alok Agrawal, COO, Cheil WW, SW Asia said, “The story of our growth trajectory is already known. Nima’s joining has tripled our creative strength. Now with Vikas, Rajesh and Manish on board, our leadership team has become even stronger. This enables us to further capitalise on the demands of the marketplace and take brand Cheil to even greater heights.”

 

About Rajesh Bhatia

A digital evangelist with over 17 years of work experience, Bhatia has been driving innovative digital and integrated marketing strategies for some of the leading global brands including Nokia, IBM, Max Life Insurance, Airtel, Reckitt Bencksier (Dettol, Harpic, Vanish, Veet, Mortein) and Unilever, among others.

 

Having taken to digital and data led consumer marketing almost a decade ago, Bhatia has been a part of the evolution of new age communication in India and has been helping brands transition from traditional marketing communication to effective marketing in the digital world.  Leveraging his rich experience and core competency of 'creating ideas and concepts', he has been the chief architect and creator of one of India's largest virtual communities - igenius (www.igenious.org) for Max Life Insurance.

 

Prior to Euro RSCG 4D, Rajesh has held senior level positions with Solutions Digitas, IDC and Onida across various digital and consumer marketing domains.

 

About Vikas Khanna

An experienced professional in events, BTL and activation, Khanna comes with over 13 years of work experience. His extensive understanding of the business has earned him a longstanding portfolio of client relationships.

 

Over the years he has managed brands including BlackBerry (RIM), Cisco, Audi, BMW, M3M, Genpact, Hyundai, GE, Canara HSBC, ITDC, HTC, among others.  

 

Prior to G2Rams Khanna has worked with George P Johnson, 360 Degrees, Magnum Nexus Private Limited, Showtime Events India Pvt. Ltd. etc.

 

About Manish Shukla

Shukla brings with him a wide range of business expertise, experience and relationships in the area of Retail Marketing & Management.  Over the years he has consulted to a wide range of clients such as HUL-Wall’s Ice cream - Danone International, Evian, PepsiCo, Coca-Cola, Bacardi - Martini, Bharat Shell, Braun, Parker, Airtel, Shaw Wallace, Samsung, LG – CDMA Phones and Barista Coffee Bars. 

 

Shukla moves from Retailscape which he set up in 1996. Prior to this he has worked with

Lintas, JWT, Gillette, Coca-Cola India. He is an honorary member of POPAI, an industry body and has chaired the organization in the past. He is also on the Board of Advisor to Point of Purchase Magazine & In-Store Asia. 

 

About Cheil Worldwide SW Asia: Cheil India has been on an aggressive growth plan over the last 2 years, almost doubling its size in its employee strength and billings. Significant expansion and growth has been seen particularly in BTL and Digital areas, making Cheil one of the largest fully integrated single agencies in India, executing some of the largest cross-functional integrated campaigns, providing 360°implementation across all facets of marketing services. Cheil set up the agency office in India in 2003 with just 12 team members and today has over 150 talented and passionate team members with a never-say-die attitude.

 

About Cheil Worldwide: Cheil Worldwide Inc is Korea's largest and one of the world’s leading advertising groups. Established in 1973 with headquarters in Seoul, South Korea, Cheil operates 53 offices in 28 countries with about 3,000 employees. Cheil offers a full portfolio of marketing communications services including advertising, PR, sports marketing, exhibition and display production, and production of large-scale performance events. In 2011, Advertising Age ranked Cheil as the #11 largest creative agency in the world.