Chetan Ahuja is Media Direction's new media director

Chetan Ahuja, who was till recently the chief manager (research /planning) at Dainik Bhaskar, has taken over as the media director of Media Direction. Ahuja told Adgully that he would initially supervise the Rasna and Siemens accounts.

"With experience garnered over 14 years at client-side functions, and in print media and media agencies, my objective is to share planning and research skills to deliver brand and client management," he said of his mission.

Ahuja, an alumnus of the Welingkar Institute of Management, began his career in 1996 as a senior product officer at CEAT Ltd. Prior to joining the Bhaskar Group in January 2008, he was the chief manager with India Today. Indeed, Ahuja's print-media experience spans both dailies and magazines.

As for his appointment at Media Direction, Ahuja said, "I want the fraternity to objectively consider Media Direction to be a media agency that delivers goods efficiently."