Chique Studio names Malaika Arora as new face of the brand

Chique Studio, a premium women’s wear brand, has a new face the fashion icon, and an Indian household name, Malaika Arora. With a vision to empower modern women through fashion, Chique seamlessly blends traditional and contemporary styles, making it a preferred choice for fashion-conscious women across the country.

Malaika Arora, known for her timeless style and confidence, perfectly aligns with Chique’s mission of celebrating individuality and elegance.

Expressing his enthusiasm about the collaboration Siddhant Gupta, Founder of Chique Studio, shares: “Malaika embodies the sophistication and confidence that define Chique. Her association will enhance our brand's appeal and inspire more women to embrace fashion that is both stylish and accessible.”

Sharing her excitement, Malaika Arora adds: “I am delighted to join Chique, a brand that values elegance and self-expression. Their designs strike the perfect balance between comfort and style, making every woman feel effortlessly chic.”

With a retail footprint of 60+ stores across 25+ cities and a strong online presence, Chique is now available at Shoppers Stop, further expanding its reach. The brand has also entered international markets, including Dubai, Singapore, South Africa, and Bangladesh, with plans for further global expansion.

This collaboration is set to elevate Chique’s presence, bringing its distinctive fashion sensibility to a broader audience while reinforcing its commitment to empowering women through stylish, inclusive, and high-quality apparel.