'Christmas is Coming Early' campaign: New Era for Mumbai’s Real Estate Market

Public relations and brand reputation have seen a dramatic transformation, with traditional PR marketing giving way to dynamic narratives that better connect with younger audiences. Social media has enabled brands to forge stronger, more personal relationships, driving deeper engagement. This shift is particularly evident in real estate, where PR and social media are reshaping the industry and driving transformative changes. 

Adgully’s exclusive column showcases how leading brands are adopting proactive strategies and crafting distinctive narratives to stand out in the market. 

One of the most notable examples of this shift is the collaboration between IM Buildcon, Insomniacs, and Rafique Merchant, which has redefined real estate marketing. IM Buildcon, known for constructing one of the tallest buildings in Goregaon East with premium features in a standalone tower, launched a groundbreaking campaign titled ‘Christmas is Coming Early’ by SKYFUSION. This campaign, created with the strategic expertise of Insomniacs, India’s largest real estate marketing agency, has set new benchmarks in the industry. 

The campaign focused on the challenges faced by Mumbai residents—cramped spaces, long commutes, and pollution—and presented SKYFUSION, IM Buildcon’s premium residential project, as the ideal solution. By smartly leveraging the anticipation of the festive season, the campaign captured the attention of Mumbai’s discerning homebuyers. 

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The association proved highly successful with the campaign achieving 1 million views across all SM landscape and significantly boosting customer engagements. IM Buildcon’s strong brand reputation was further enhanced, demonstrating their commitment to understanding homebuyer needs. Insomniacs, as the creative force behind the campaign, solidified its position as the leader in real estate marketing. Rafique Merchant, with his satirical approach, gave the campaign an added edge. 

This partnership exemplifies how a well-crafted, customer-centric strategy can turn obstacles into opportunities, ultimately redefining brand positioning even in a competitive market. The combined strengths of IM Buildcon and Insomniacs have not only changed the narrative but also left a lasting impact on the real estate landscape.

Also Read: The Most Unexpected Ad Campaigns That Will Make You Think Twice!