Chrome DM Report Reveals Channel OTS for Week 48’24
Chrome DM's latest opportunity to see (OTS) report presents comprehensive channel availability data for Week 48’24 (Nov 23rd – 29th ’24), highlighting the Opportunity to See (OTS) metrics across Hindi and English news channels.
Hindi News Channels
The OTS of Hindi news channels reveal extensive distribution reach:
- Times Now Navbharat with 98.38% OTS
- ABP News with 96.84% OTS
- India TV with 93.03% OTS
- Republic Bharat with 91.46% OTS
- Aaj Tak with 89.43% OTS
English News Channel Distribution
In the English news segment, the OTS is:
- Republic TV with 90.63% OTS
- CNN News 18 with 73.79% OTS
- India Today with 69.57% OTS
- Mirror Now with 66.54% OTS
- Times Now with 61.20% OTS
This comprehensive OTS report demonstrates Chrome DM's expertise in Opportunity to see, specifically focusing on channel distribution and accessibility. The data provides valuable insights for distribution strategies and network planning, helping stakeholders understand their real market presence and opportunities for expansion.
*OTS – Percentage of connectivity (availability) of a channel across TV households factoring the off-take of package across all reported distribution platform in India.
Also Read: Chrome DM's OTS report: A deep dive into TV channel reach
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