Chrysler Group LLC unveils new campaign

The Chrysler Group LLC has unveiled a new corporate advertising campaign in international television. The campaign aims to reach out to not only the consumer but the company's suppliers and partners.

The campaign named 'Coming Home' shows a driver bringing home a leather travel bag throughout the years in various Chrysler, Dodge and Jeep vehicles.

The travel bag symbolizes the continuation of life with all Chrysler Group brands and is the string that ties the entire story together. While various Chrysler, Dodge and Jeep vehicles are featured throughout, the ad begins with a 1930's Chrysler Airflow and ends with a 2010 Chrysler 300 sedan.

The ad has been created by Chrysler brand's advertising agency of record, Fallon.