Cinemax Q2 skids to Rs 24 mn
Cinemax has posted a fall of Rs 24 mn in net profit from the earlier year as revenue has rebounded but is yet to match the previous year's performance.
Cinemax's consolidated net profit plunged 44.62 per cent to Rs 24.2 million in the three months ended September, compared to Rs 43.7 million in the year-ago period.
From the theatrical exhibition and entertainment business, the company suffered an operating loss of Rs 22 million as against an operating profit of Rs 16.3 million. Revenue from this segment jumped 12.38 per cent to Rs 351.2 million, from Rs 312.5 million a year ago.
The return of Bollywood content could not make up for the losses the multiplex chain operator.
Marketing
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