Cineverse partners with Wurl to enhance FAST Channels

Cineverse, a company specializing in streaming technology and entertainment, has announced a new partnership with Wurl, an expert in the connected TV (CTV) industry. This collaboration will allow Cineverse to enhance the distribution of its FAST channels and introduce new ones. By integrating with Wurl’s Global FAST Pass and leveraging Matchpoint, Cineverse’s proprietary distribution platform, the partnership promises smoother channel launches and improved monetization opportunities.

As part of this agreement, Cineverse will transition most of its existing FAST channels, including The Bob Ross Channel, Barney, 9 Story Presents: Garfield and Friends, ScreamBox TV, and the Real Madrid Channel, to Wurl’s platform. Additionally, Cineverse plans to debut several new channels, including music channels, through this expanded partnership.

“We’re very excited to be working with Wurl’s highly-trained and experienced team to expand our FAST channel portfolio,” said Cineverse Chief Operating Officer & Chief Technology Officer Tony Huidor. “With this new partnership, we’re already benefiting from greater ease of use, significantly reduced costs with faster and more simplified channel launches. In addition, we look forward to being able to benefit from stronger ad monetisation, future personalisation and discoverability tools that will provide Cineverse with new avenues for growth.”

“It’s exciting to work with companies like Cineverse who are always looking to innovate and create better experiences for their viewers,” added Wurl Vice President, Sales & Partnerships, Americas Dave Bernath. “We look forward to growing our partnership and supporting Cineverse with onboarding new channels and delivering greater personalisation.”