Cinthol adds burst of freshness across AP & Telangana with VR campaign

Cinthol, the legacy soap brand from Godrej Consumer Products Ltd (GCPL), has added a burst of freshness among residents of Andhra Pradesh and Telangana, by setting up booths equipped with virtual reality headsets, enabling consumers from these areas to experience the freshness of Cinthol via innovative technology. People can wear the headsets and immerse their senses into a lemony fresh world. This creative campaign is a step towards establishing a connection with the consumers while offering a distinctive technology in villages. This has fostered people to strengthen the brand’s affinity with freshness since an experience like this helps in the creation of customer value, building brand loyalty through memorable experiences.

This activity was conducted across cities, towns and villages in Andhra Pradesh, Telangana, including Hyderabad, West Godavari district, Coastal AP, Telangana belt. Over 10000+ people experienced the freshness on a sunny day with a twist of virtual reality.

Commenting on this consumer outreach initiative, Somashree Bose Awasthi, Chief Marketing Officer, Godrej Consumer Products (GCPL) said, “In Andhra Pradesh and Telangana Our aim was to connect with communities and make them Cinthol’s lemony freshness with a touch of technology and virtual reality. Through this Initiative, Cinthol is striving to innovate the manner in which brand communicate with consumers.  We are striving to leverage technology to provide a novel Fresh experience in towns, villages and give our consumers a meaningful connection to Cinthol.”

Cinthol has the objective of creating  the most refreshing bathing experience for their consumers. Cinthol soaps come in two variants of Cinthol Cool and Cinthol Lime. The latter elevates every bathing experience with the freshness of Cinthol Lime and Cinthol Cool makes one feel alive with a jolt of menthol.  Godrej wishes to enhance this fresh feeling associated with Cinthol though the virtual reality campaign.