Cipla Health launches heartwarming campaign for Omnigel pain relief gel

Cipla Health Ltd. (CHL), a subsidiary of Cipla Limited, has launched a new campaign, "Aapki Khushi Ko Kabhi Dard Ki Nazar Na Lage", to promote its Omnigel pain relief gel.

The campaign highlights how Omnigel's quick action can help people conquer everyday aches and pains, allowing them to enjoy life's moments without interruption.

The campaign features relatable scenarios showcasing how everyday pains can disrupt simple joys. Through humor and warmth, the film (link unavailable) demonstrates how Omnigel can restore smiles and get people back to enjoying life.

Commenting on the launch of the campaign,  Shivam Puri, CEO, Cipla Health Ltd. said, “Over the past four years, our journey with Omnigel has been driven by deep collaboration with consumers, uncovering cutting-edge insights that have enabled us to maintain consistent and meaningful communication. This focus on keeping the consumer at the core has been the key lever in propelling the brand from #3 in 2019 to becoming the #1* pain recovery brand today. We understand how everyday aches and pains can disrupt life's precious moments. Recognizing this, we developed a compelling campaign, ‘Aapki Khushi Ko Kabhi Dard Ki Nazar Na Lage,’ which we believe will deeply resonate with consumers. We will continue our commitment to be the trusted pain care partner for Indian consumers.”

Omnigel is a topical medication formulated with proven ingredients that target pain and inflammation caused by musculoskeletal issues. It's part of Cipla Health's comprehensive pain care solutions range.

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