CityKart wins spreads festive cheer with "Dilon Ka Tyohar" campaign

In its bid to capture the imagination of its consumers in the festive season, CityKart, one of India’s leading value Fashion Apparel and lifestyle retailer, has launched the "Dilon Ka Tyohar" (Festival of Hearts) campaign resonating with CityKart’s family-oriented and value-conscious customer base.

Launched around Festivals, the "Dilon Ka Tyohar" campaign is intended to add to the festive cheer and celebrations associated with the festival of lights. As part of its campaign, CityKart has implemented a 360 degree marketing strategy focused on, reaching out new customers, building brand awareness and enhancing recall value, leveraging both online and offline channels to broaden its reach.

The brand is creating a strong presence across major social media platforms such as YouTube, Instagram, Facebook, and more. AI-powered, animated & product video content is being used to elevate its digital footprint. Additionally, with over 60 collaborations with regional content creators and influencers from Uttar Pradesh, Bihar & Assam. Citykart is connecting directly with its core customer base in these key markets.

On the ground, Citykart is making a significant impact with its branding efforts in high-traffic areas, including extensive coverage of railway stations, billboards, and newspaper ads. Additionally, the brand is conducting aggressive roadshows and door-to-door leaflet distribution in rural areas to strengthen its presence within local communities across stores.

Citykart is embracing a community-focused marketing strategy by sponsoring regional events during the festive season. The brand is actively supporting local festivals and melas in more than 50 cities of Uttar Pradesh & Bihar. As part of its customer engagement initiatives, CityKart is organizing in-store activities such as selfie points, quizzes, and interactive programs to enrich the shopping experience, all in line with its festive theme, "Dilon Ka Tyohar."

As part of the campaign, we will also be doing the targeted promotions by offering aggressive cashback deals on every purchase and a Bill Buster Offer, where customers who shop for ₹1,999 will be eligible to get an assured gift like an electric kettle. With a mix of digital and offline strategies, Citykart is poised to make this festive season its biggest yet, targeting a remarkable 30-50% increase in sales compared to last year in this quarter.

 Speaking about the “Dilon ka Tyohar” campaign, Sudhanshu Agarwal, Director, CityKart, said, "We endeavour to reach out to the communities through numerous ways. Hence, this year, we have initiated a strong multiplatform, integrated outreach strategy leveraging both offline and online channels. For us, the Festival period is much about bringing people together. Our 'Dilon Ka Tyohar' campaign celebrates the emotions and values associated with this beautiful festival. Through our various value propositions, we try to add to the festive fervour and create a memorable shopping experience for our customers.”