CMF by Nothing taps Rashmika Mandanna, unveils CMF Phone 1

CMF, a sub-brand of Nothing, the London-based tech company, has partnered with popular Indian actress Rashmika Mandanna as its brand ambassador. Mandanna will be featured in digital, print, and TVC campaigns, embodying the innovative spirit and stylish essence of CMF products.
"We are thrilled to welcome Rashmika Mandanna to the CMF family," said Vishal Bhola, President, Nothing India. "CMF by Nothing embodies our philosophy of creating beautiful, functional, and thoughtful devices that enhance everyday experiences. Rashmika Mandanna, with her dynamic personality and dedication to her craft, is a perfect fit for CMF, and we're excited to have her represent our brand."

Mandanna expressed her delight at the partnership: "I'm thrilled to partner with CMF by Nothing, a brand that reflects a culture of innovation. Discovering CMF reminded me of my own journey of starting something new. The impressive colors and unique products instantly appealed to me. This collaboration felt very natural because I love edgy designs and great aesthetics."

CMF Phone 1 Unveiled
Alongside the brand ambassador announcement, CMF unveiled the innovative and customizable design of the CMF Phone 1. This smartphone boasts a focus on personalization and functionality. Available in four vibrant colors (Black, Orange, Light Green, and Blue), the CMF Phone 1 caters to diverse tastes. Black and Light Green feature textured cases, while Blue and Orange sport elegant vegan leather layers.
The CMF Phone 1 prioritizes user individuality. Users can easily swap cases for different colors or materials, or attach purposeful accessories, giving new meaning to phone customization.

The announcement comes as anticipation builds for the highly-anticipated launch of the CMF Phone 1 on July 8th. Alongside the phone, CMF will also launch the Watch Pro 2 and Buds Pro 2. These upcoming products embody CMF's commitment to exceptional daily technology experiences at affordable prices, combined with cutting-edge design and functionality.

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