CMOs’ Charcha - Kolkata Chapter: Unleashing marketing might of the East

The second edition of CMOs’ Charcha - Kolkata Chapter 2024 gets underway at The LaLit Great Eastern in Kolkata today (June 14). This marquee event from Adgully, is designed exclusively for marketing professionals, promises to be a powerhouse of knowledge, inspiration, and unparalleled networking opportunities.

What makes this edition of CMOs’ Charcha – Kolkata Chapter special is the debut of the Marketing and Advertising Awards (MAA). The awards are designed to recognize and honour the brilliance and impact of marketing professionals and agencies that demonstrate excellence within specific regions.

Under the theme of “Marketing Renaissance: Charting the future in an evolving media landscape”, CMOs’ Charcha Kolkata Chapter aims to primarily focus on the significance and effectiveness of modern marketing strategies, unleashing the power of technology and data-driven strategies that shape the future of marketing.

While the event brings pan-India marketing insights, it has a dedicated focus on trends, challenges, and opportunities specific to the East and North-East markets. Through workshops, keynotes, and panel discussions, attendees gain practical takeaways and real-world examples to implement successful marketing campaigns in the Kolkata market.

The 2024 edition began with the opening keynote address by Babita Baruah, CEO, VML, who shared her insights on ‘Charting the Future for Agencies in an Evolving Marketing Landscape’.

Following Baruah’s keynote was a panel discussion on ‘Powering Start-Up Ecosystem - The East Side Story’, which shed light on the aggressive growth of the start-up sector in the East markets and unique strengths that they bring.

Follow the discussions throughout the day, as marketing leaders turn the spotlight on the rising East markets.